Organic Traffic Remains Most Important Lead Source: Openview Report

PLG fans rejoice: while product-led growth has received less attention recently than it had been, this Openview report offers lots of interesting data on the topic.  Most eye-opening was that PLG is actually a minor source of new customers: the report puts it at 5%, compared with 32% from organic search, another 32% from sales, and 17% from paid marketing.