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OTT/CTV have a Positive Impact on Sales and Pipeline: tvScientific

Sixty-eight percent of marketers attribute increased brand awareness to “performance TV” (OTT content delivered over a CTV channel). In addition, 65% of advertisers report an increase in sales when performance TV is featured alongside social and search and more than half of marketers surveyed rely on performance TV to generate pipeline. This is based on a survey of more than 600 marketing professionals.