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Threatening to sue companies that don’t buy ads from you may sound like a protection racket, but it seems to be working for Elon Musk. The Republican-run Federal Trade Commission has expanded the opportunities by requiring that media buying agency Omnicom, as a condition of acquiring IPG, agree not to avoid placing ads based publishers’ “political or ideological viewpoints” or the viewpoints of content they publish, or rely on standard brand-safety tools such as exclusion lists.

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A federal moratorium on state regulation of AI systems moved closer to passage last week when the Senate parliamentarian ruled it could be included in the Republicans’ massive tax and spending bill. The bill needs only a majority vote to pass, although it could still be modified. If the risks aren’t clear: Anthropic released a new report finding that most major AI will resort to blackmail to save themselves.

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Synthetic audiences — AI agents trained to simulate the response of consumers to advertising programs — are one of the more benign AI applications. Evidenza, which creates such things, just landed a partnership with Dentsu to use its tools. They are still an exception: survey research firm Cint found just 2% of respondents are open to using it.

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CDP Hightouch has announced that it has been accepted into the Mach Alliance, a global non-profit that certifies vendors who deliver open technologies and solutions. Hightouch says it aligns with a number of key Mach Alliance principles. These include composability, openness and interoperability, integration with a broader eco-system through APIs and incrementality (rather than “big bang” migration).

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The European Union, long lauded for its GDPR privacy law, has also been criticized for how long it takes to investigate and enforce it. This is particularly true of cross-border cases involving Big Tech. To address this the EU announced new rules to designate a 12+ month time frame for the process and to have mechanisms for recourse when it’s not followed. Critics fear it may deter or cause dismissal of cases.

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The US Supreme Court’s conservative majority prevailed in a 6-3 ruling to uphold Tennessee’s ban on gender-affirming care for minors. This takes away parental rights to decide for their own children and is in keeping with other recent regulations and moves to limit or exclude transgender people from the military, sports and other areas.

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The Texas Responsible Artificial Intelligence Governance Act (TRAIGA) was signed into law by the governor. It specifies requirements for AI developers, deployers, and the government doing business in Texas, and others providing services for AI use. Violation comes with fines up to $100,000. TRAIGA will also include a sandbox program, so companies can test their AI for compliance.

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While it might be nice to pass a law protecting kids and have it stick, business champion and Big Tech defender, NetChoice often takes issue with that. In the case of Mississippi’s House Bill 1126, which required digital service providers to verify user age and gain parental permission, NetChoice won its appeal to prohibit prosecution of Meta, X and other tech companies. In Tennessee, however, NetChoice lost its bid to block Tennessee's Protecting Children from Social Media Act which prohibits social media companies from allowing minors under 18 to create accounts without parental consent.

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Rather, it was from a collection of data from previous leaks compiled in one place. Not good, but not all new information either.

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Now it’s extended its fraud protection with a tool that alerts users if they click on a web page that could be harmful – as we all do…

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In-the-moment personalization vendor Movable Ink is adding the ability to autonomously generate personalized content, subject lines, send time, and frequency for individual recipients (within guidelines and guardrails). The new feature, Agentic Campaigns, will continuously optimize creative and messaging through real-time experimentation. It will be available for email, web, WhatsApp and RCS.

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OpenAI has released an open source airline customer service agent. Not a commercial product, it’s intended as a demonstration of how developers can build agents and multi-agent workflows using the Agents SDK. Good news for teams hoping build and deploy their own AI agents at scale. Not so good news for vendors hoping to sell out-of-the-box AI agents.

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