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Gupshup riding the chatbot wave in India

April 20, 2023
Gupshup a cloud messaging and conversational experiences platform, sees many micro, small and medium-sized companies (MSMEs) resorting to chatbots in the years to come for having a digital presence in India, which is the largest market for the company that achieved a billion-dollar valuation in April 2021. A rapidly digitising corporate India that cannot afford the archaic infrastructure and understands the importance of innovative and stable technology is an enormous opportunity for Gupshup.
CDPI Emerging Markets

Adelaide-based Restoplus gets $1.1M seed funding for “all-in-one” restaurant management system

April 20, 2023
Plans are to expand internationally and provide restaurant managers with single system to streamline inefficient, disjointed systems restaurants typically have. Restoplus provides a branded website and mobile app, point-of-service (POS) system, QR ordering, inventory management, staff rostering, reservations, commission-free delivery service and SMS/email marketing – all under a single subscription.
CDPI Emerging Markets

Google Test Shows Cookieless Ad Targeting Works Pretty Well

April 19, 2023
Third-party cookie deprecation lets Google please privacy advocates while harming competitors.  Lest the competitive benefits become too clear, the company is eager to show that advertisers can get acceptable results from alternatives like contextual targeting, interest-based cohorts, and publishers’ first-party data.  It just released a test concluding exactly that: ad campaigns without third party cookies performed only a little worse than those using cookies. (Details here.) They mention but don’t stress that the test doesn’t consider lost measurement or retargeting.
CDPI Newsletter

Google Tests a New Advertiser Verification Badge

April 19, 2023
Google has a lot on its collective mind, from renaming its FLEDGE ad targeting API (now Protected Audience API) to watching another nine states join the anti-trust lawsuit   filed by eight other states and federal Department of Justice.   But they still had time to join the verification parade with a new, blue badge for advertisers.  The spread of verification seems to reflect a broad social worry about knowing who to trust, but maybe I’m over-thinking.
CDPI Newsletter