People, Not Tech, Drive Revenue Growth: The CMO Survey

NASCAR has nothing on The CMO Survey, whose current cover credits Duke Fuqua, Deloitte, and the American Marketing Association as co-sponsors. The latest edition shares the usual insights into spending trends, management methods, and hiring. Martech fans may be sad to learn that CMOs rank tech and data last among revenue drivers, while placing talent at the head of the list.

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Meta to let EU users negotiate for opt-out of targeted ads

April 4, 2023

European Union users will be able to opt-out of “some” Facebook and Instagram targeted advertising. But, despite EU regulators’ ruling that Meta lacks legal basis for behavioral ad targeting, the company isn’t making opting-out automatic, or easy. Users will need to submit a form objecting to having activity monitored, which Meta will evaluate and decide on. Meta is also working to appeal the ruling and the fines – plus is arguing it still can target using personalized ads.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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