Phunware Adds CDP for Mobile Marketers

Phunware gets style points for a friendly name but loses them immediately by calling itself a “fully-integrated enterprise cloud platform for mobile”, which tells you exactly nothing. Near as I can tell, they offer some combination of analytics, messaging, and ad sales. In any case, they’ve just added a CDP to the mix, pulling in data from many sources and organizing it for customer analytics and segmentation. Don’t get me started on “Multiscreen-as-a-Service”.

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EU Investigators Reject IAB Europe’s Ad Tracking Consent Framework

October 19, 2020

You may recall that the IAB Europe has developed a widely-adopted ad consent framework that lets real-time-bidding comply with GDPR. Well, oopsies – investigators at the Belgian Data Protection Authority, which is the lead regulator for this particular issue, found the framework fails to meet legal requirements. At least, we think they have: I couldn’t find the report anywhere online, maybe because it’s in Dutch or maybe because they just really like privacy.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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