Phunware Adds CDP for Mobile Marketers

Phunware gets style points for a friendly name but loses them immediately by calling itself a “fully-integrated enterprise cloud platform for mobile”, which tells you exactly nothing. Near as I can tell, they offer some combination of analytics, messaging, and ad sales. In any case, they’ve just added a CDP to the mix, pulling in data from many sources and organizing it for customer analytics and segmentation. Don’t get me started on “Multiscreen-as-a-Service”.

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EU Investigators Reject IAB Europe’s Ad Tracking Consent Framework

October 19, 2020

You may recall that the IAB Europe has developed a widely-adopted ad consent framework that lets real-time-bidding comply with GDPR. Well, oopsies – investigators at the Belgian Data Protection Authority, which is the lead regulator for this particular issue, found the framework fails to meet legal requirements. At least, we think they have: I couldn’t find the report anywhere online, maybe because it’s in Dutch or maybe because they just really like privacy.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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