You may recall that the IAB Europe has developed a widely-adopted ad consent framework that lets real-time-bidding comply with GDPR. Well, oopsies – investigators at the Belgian Data Protection Authority, which is the lead regulator for this particular issue, found the framework fails to meet legal requirements. At least, we think they have: I couldn’t find the report anywhere online, maybe because it’s in Dutch or maybe because they just really like privacy.

Rreports of personalization’s death are greatly exaggerated. This exquisitely designed study from MAGNA and IPG Media Lab found different kinds of video ad personalization generated improvements from 5% to 16% in different metrics. Fascinating detail on how subject matter, data type, ad channel, and other variables affect results.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.