Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.