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PlaceIQ and Nielsen Catalina Solutions Combine Data to Track CPG Buyer Behaviors More Closely

Speaking of location data from mobile devices, PlaceIQ says it gathers more than 10 billion location-enabled device movements every day. They recently announced a relationship with Nielsen Catalina Solutions (NCS), which has its own database of purchases by nearly 90 million households at 18,000 retail locations. Adding the Nielsen Catalina data to PlaceIQ will let marketers do even better targeting and result measurement.

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BlueVenn Survey: Marketers Struggle with Analytics and Single Customer View

November 16, 2016

Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

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Fujitsu Launches Experience Data Platform with CDP at Its Core

November 14, 2016

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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