Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.