Poland’s Office for Personal Data Protection (UODO) is accusing ChatGPT creator, OpenAI of numerous violations of GDPR, including processing data in an unlawful, unreliable manner and not being transparent. This is in response to accusations brought by a privacy and security researcher. While the regulator anticipates it will be a difficult investigation, the regulator is moving it along very rapidly.
Some surveys suggest that most companies have unified their customer data but many more show the industry has a long way to go. This Forrester study for NIQ falls into the latter group, with just 24% of respondents reporting they can track customer behavior across ecommerce and in-store retail channels. Nearly two-thirds (63%) has eleven or more data sources for omni-channel measurement.
Medtronic, a trusted medical device manufacturer, is alleged to have shared a trove of diabetes patient data with Google. If proven true, fears are that it will result in heightened scrutiny of medical device companies and others. The medical field has worked closely with tech giants since the pandemic and while there have been significant advances in healthtech, there are also major concerns about patient privacy resulting from vastly increased data collection.
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.