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Poor Data Access Hampers Email Campaign Builders: Simon Data Survey

A majority (58%) of email marketers say better access to data would “greatly” improve their ability to run personalized campaings, according to this Simon Data survey.  More than one-third say their IT team (34%) and data team (40%) is involved in the campaign process.  Perhaps as a result, nearly half (47% say it takes at least four days to get the information they need.

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Bolt Acquires Tipser for Seamless Checkout Everywhere

November 30, 2021

Ecommerce checkout platform Bolt has purchased Tipser, whose technology converts any “digital surface” into a purchasing opportunity.  You can almost see them drooling as they describe the ability to shop in “an online publication, a mobile marketplace, a price comparison site, a social media platform, or a search engine” using Tipser’s “turn-key publisher marketplaces, touchless merchant integrations, and headless implementation capabilities”.  Pinch me so I know I’m not dreaming.

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Amazon & Apple get $224M fine alleging collusion; Apple & Google face $22M antitrust fine

November 30, 2021

In the first case, the Italian Competition Authority concluded that the companies were colluding to block other resellers of Apple-owned Beats products sold on the Amazon's Italy marketplace.  In the second, Apple and Google were fined for violating EU competition rules, using aggressive methods in the way they utilize consumer data, and failing to provide enough information to customers on how their data would be used.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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