A majority (58%) of email marketers say better access to data would “greatly” improve their ability to run personalized campaings, according to this Simon Data survey. More than one-third say their IT team (34%) and data team (40%) is involved in the campaign process. Perhaps as a result, nearly half (47% say it takes at least four days to get the information they need.
Ecommerce checkout platform Bolt has purchased Tipser, whose technology converts any “digital surface” into a purchasing opportunity. You can almost see them drooling as they describe the ability to shop in “an online publication, a mobile marketplace, a price comparison site, a social media platform, or a search engine” using Tipser’s “turn-key publisher marketplaces, touchless merchant integrations, and headless implementation capabilities”. Pinch me so I know I’m not dreaming.
In the first case, the Italian Competition Authority concluded that the companies were colluding to block other resellers of Apple-owned Beats products sold on the Amazon's Italy marketplace. In the second, Apple and Google were fined for violating EU competition rules, using aggressive methods in the way they utilize consumer data, and failing to provide enough information to customers on how their data would be used.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.