Porch Group Buys V12 for More New Mover Data

Marketing services and data company V12 has been bought by new mover data collector Porch Group, which specializes in the home services industry. V12 brings its own mover data and lots of other consumer information to the party. The deal is one of four acquisitions announced simultaneously by Porch Group.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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