Porch Group Buys V12 for More New Mover Data

Marketing services and data company V12 has been bought by new mover data collector Porch Group, which specializes in the home services industry. V12 brings its own mover data and lots of other consumer information to the party. The deal is one of four acquisitions announced simultaneously by Porch Group.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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