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Precisely Buys Winshuttle to Continue Expanding Its Data Management Portfolio

Data management software vendor Precisely has made its second acquisition in a little over one month, purchasing process automation and master data management vendor Winshuttle for an unknown amount.  The earlier acquisition data governance firm Infogix.  Precisely itself was purchased in April by private investors Clearlake Capital and TA Associates.  Precisely was formerly known as Syncsort, which purchased Pitney Bowes software assets in August 2019.

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Commerce Signals Offers Privacy-Safe Transaction-Based Audiences

June 15, 2021

Commerce Signals builds ad audiences based on anonymized credit and debit card data.  But targeting households based on their actual purchases would be a privacy violation, so they use the purchases to find a sample of households in a target group, build a look-alike model of that sample using less sensitive data, and sell the look-alike audience.  They just made the audiences available in the LiveRamp data marketplace.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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