UK Agency Might Delay Google Cookie Blocking

Google’s long-awaited plan to block third party cookies might be derailed by the UK’s competition authority.  The possible action reflects industry concerns that the loss of third-party cookies would give Google an advantage, since it can collect much data directly.  Expect more conflict between competition and privacy as both issues are taken more seriously.

More News

Next Article

Precisely Buys Winshuttle to Continue Expanding Its Data Management Portfolio

June 15, 2021

Data management software vendor Precisely has made its second acquisition in a little over one month, purchasing process automation and master data management vendor Winshuttle for an unknown amount.  The earlier acquisition data governance firm Infogix.  Precisely itself was purchased in April by private investors Clearlake Capital and TA Associates.  Precisely was formerly known as Syncsort, which purchased Pitney Bowes software assets in August 2019.

CDPI Newsletter
Previous Article

Most Marketers Expect Worse Ad Performance Without Third-Party Cookies: Advertiser Perceptions Report

June 14, 2021

Highlighting what’s at stake with third-party cookies, this Advertiser Perceptions survey found that 69% of respondents expect ad performance to drop when cookies are blocked and 40% to rely more heavily on walled gardens like Google as a result.  Two-thirds (65%) have not implemented new audience targeting solutions to replace cookies although 77% expect brands’ own first-party data will eventually become more important.  The survey just had 52 responses but the answers are probably typical.

CDPI Newsletter
Featured Article

Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

CDPI Newsletter