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UK Agency Might Delay Google Cookie Blocking

Google’s long-awaited plan to block third party cookies might be derailed by the UK’s competition authority.  The possible action reflects industry concerns that the loss of third-party cookies would give Google an advantage, since it can collect much data directly.  Expect more conflict between competition and privacy as both issues are taken more seriously.

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Precisely Buys Winshuttle to Continue Expanding Its Data Management Portfolio

June 15, 2021

Data management software vendor Precisely has made its second acquisition in a little over one month, purchasing process automation and master data management vendor Winshuttle for an unknown amount.  The earlier acquisition data governance firm Infogix.  Precisely itself was purchased in April by private investors Clearlake Capital and TA Associates.  Precisely was formerly known as Syncsort, which purchased Pitney Bowes software assets in August 2019.

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Most Marketers Expect Worse Ad Performance Without Third-Party Cookies: Advertiser Perceptions Report

June 14, 2021

Highlighting what’s at stake with third-party cookies, this Advertiser Perceptions survey found that 69% of respondents expect ad performance to drop when cookies are blocked and 40% to rely more heavily on walled gardens like Google as a result.  Two-thirds (65%) have not implemented new audience targeting solutions to replace cookies although 77% expect brands’ own first-party data will eventually become more important.  The survey just had 52 responses but the answers are probably typical.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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