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Prescient AI Raises $4.5 Million for Cookie-Free Attribution

Prescient AI collects data about a company’s sales and other business results and correlates that with advertising programs. It’s not as precise as direct attribution via third-party cookies or pixels, but also doesn’t rely on those being available – which they increasingly are not. Prescient just raised a $4.5 million seed round, on top of $1.7 million pre-seed funding in 2021.

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Many Companies Still Not Preparing for Cookie Deprecation: Adobe Research

March 17, 2023

Despite years of warnings, 75% of respondents to this Adobe survey still rely heavily on third-party cookies: 45% spend half or more of their budgets on cookie-based activations. A shocking 41% are still not working to develop cookie-free alternatives, even though over three-quarters say cookie deprecation will hurt their business and they recognize at least 30% of their potential market already exists in cookieless environments.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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