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Many Companies Still Not Preparing for Cookie Deprecation: Adobe Research

Despite years of warnings, 75% of respondents to this Adobe survey still rely heavily on third-party cookies: 45% spend half or more of their budgets on cookie-based activations. A shocking 41% are still not working to develop cookie-free alternatives, even though over three-quarters say cookie deprecation will hurt their business and they recognize at least 30% of their potential market already exists in cookieless environments.

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Third-Party Data Use Remains Common for Ad Targeting: Datonics Study

March 17, 2023

Third-party data and third-party cookies are not the same thing. Just over half (53%) of the respondents to this Datonics study are using third-party data to target their programmatic ad audiences, from an average of 11.9 data providers. Much of that data will remain available after third-party cookies are gone. Still, 69% of the respondents are concerned that privacy changes will disrupt their activities.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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