Prescient AI collects data about a company’s sales and other business results and correlates that with advertising programs. It’s not as precise as direct attribution via third-party cookies or pixels, but also doesn’t rely on those being available – which they increasingly are not. Prescient just raised a $4.5 million seed round, on top of $1.7 million pre-seed funding in 2021.

Third-party data and third-party cookies are not the same thing. Just over half (53%) of the respondents to this Datonics study are using third-party data to target their programmatic ad audiences, from an average of 11.9 data providers. Much of that data will remain available after third-party cookies are gone. Still, 69% of the respondents are concerned that privacy changes will disrupt their activities.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.