Here’s a familiar tale: Clevertouch reports that 44% of marketers have at least one platform that goes largely unused but 90% will still make technology their biggest investment in the next year.  The company says “increasing numbers of organizations are deploying ‘simplification solutions’” to shield marketers from complex technology, but doesn’t say how many.

It’s all surveys today, Dear Reader.  First, this Nielsen study finds that marketers rate audience targeting and creative as more important for campaign success than personalization or journey-based messaging.   Most believe that effective targeting requires behaviors as well as contextual data.  Lots more here on channel growth and effectiveness, ROI measurement, marketing objectives, and related topics.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.