Product Quality and Price Beat Personalization as Loyalty Drivers: Sitecore Report

Another story we keep telling is that customers really aren’t that interested in personalization.  This survey for Sitecore by The Lacek Group finds that product quality (65%), money-saving offers (60%), and loyalty rewards (55%) are the biggest drivers of customer loyalty, while unique personal experiences (31%) and personalized communications (27%) are least important.  Customer service (52%), privacy protection (45%), and brand values (36%) fall somewhere in between.