Product Quality and Price Beat Personalization as Loyalty Drivers: Sitecore Report

Another story we keep telling is that customers really aren’t that interested in personalization.  This survey for Sitecore by The Lacek Group finds that product quality (65%), money-saving offers (60%), and loyalty rewards (55%) are the biggest drivers of customer loyalty, while unique personal experiences (31%) and personalized communications (27%) are least important.  Customer service (52%), privacy protection (45%), and brand values (36%) fall somewhere in between.

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Targeting Is More Important Than Personalization: Nielsen Report

April 14, 2022

It’s all surveys today, Dear Reader.  First, this Nielsen study finds that marketers rate audience targeting and creative as more important for campaign success than personalization or journey-based messaging.   Most believe that effective targeting requires behaviors as well as contextual data.  Lots more here on channel growth and effectiveness, ROI measurement, marketing objectives, and related topics.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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