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Programmatic Supply Chain More Transparent: ISBA and PwC Study

Looking at adtech: we have good news from the UK, where a joint ISBA and PwC study found unattributable programmatic ad spend dropped from 15% to 3% and the portion of revenue actually reaching publishers rose from 51% to 57%, compared with their 2020 study.  Winterberry Group pitches in with its massive, and fascinating, annual report on past and future ad spending. And LUMA offers its own magisterial review of digital media and marketing funding in 2022 (spoiler alert: it was down).

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Google to Revise Android Policies in India Following Anti-Trust Loss

January 20, 2023

In Big Tech Behaving Badly, we have news that Google will be forced to make major changes to its Android business model in India after losing an anti-trust appeal.  Meanwhile, Twitter’s latest questionable choice is to ban third-party clients .  And Jamie from our Department of the Obvious offers this University of Southern California study finding that the design of Facebook rewards users who spread fake news.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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