Programmatic Supply Chain More Transparent: ISBA and PwC Study

Looking at adtech: we have good news from the UK, where a joint ISBA and PwC study found unattributable programmatic ad spend dropped from 15% to 3% and the portion of revenue actually reaching publishers rose from 51% to 57%, compared with their 2020 study.  Winterberry Group pitches in with its massive, and fascinating, annual report on past and future ad spending. And LUMA offers its own magisterial review of digital media and marketing funding in 2022 (spoiler alert: it was down).