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Proximic by Comscore to Deliver Global Contextual Data to Epsilon

Proximic by Comscore’s natural language processing engine and AI contextual categorization technology will deliver to Epsilon insights into content including brand suitability and inventory quality in a new partnership. The contextual classifications will be used by Epsilon Digital, the company’s adtech platform. Contextual data is seen as increasingly valuable in an ad eco-system no longer supported by cookie-like tracking signals.