Despite an apparent consensus that “Made for Advertising” sites provide a poor user experience and are damaging to the reputation of digital (and especially programmatic) advertising, Amazon and other major DSPs are still serving ads on MFA sites according to research by Adalytics. Supply sources are still full of “garbage inventory.” The ANA recommends advertisers become more active stewards of their media investments.

TikTok will be upgrading its Creator portal to the Creator Academy providing extensive education resources about the platform. This will focus on teaching creators about monetization opportunities. Reflecting TikTok’s international market, the Academy will initially be available in seven languages with more to come.

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.