Despite an apparent consensus that “Made for Advertising” sites provide a poor user experience and are damaging to the reputation of digital (and especially programmatic) advertising, Amazon and other major DSPs are still serving ads on MFA sites according to research by Adalytics. Supply sources are still full of “garbage inventory.” The ANA recommends advertisers become more active stewards of their media investments.

TikTok will be upgrading its Creator portal to the Creator Academy providing extensive education resources about the platform. This will focus on teaching creators about monetization opportunities. Reflecting TikTok’s international market, the Academy will initially be available in seven languages with more to come.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.