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Pyze Extends User Marketing to Web and Native Apps and Email and Text Messages

Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns.  The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS.  Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections.  Pricing starts at $99 per month with a free version that only does analytics.

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Information Vendor Neustar Sold to Private Investors at $2.9 Billion Value

December 14, 2016

Neustar leveraged a business in telephone number management to become a major identity and marketing data provider. The company announced it will be acquired by a private investment group for $33.50 per share in cash, a value of approximately $2.9 billion. Private equity has recently been the buyer of choice for marketing technology firms, as public markets reduce their valuations and strategic buyers seem to be satisfied with their current holdings.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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