This CDP Institute Blog post looks are four recent surveys related to customer data issues. All found companies doing omnichannel marketing programs without a unified customer database. But they also show that a shared, complete customer view is needed for optimal results.
Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns. The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS. Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections. Pricing starts at $99 per month with a free version that only does analytics.
Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.