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Surveys Find Unified Data Needed For Best Omnichannel Results

This CDP Institute Blog post looks are four recent surveys related to customer data issues. All found companies doing omnichannel marketing programs without a unified customer database. But they also show that a shared, complete customer view is needed for optimal results.

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Pyze Extends User Marketing to Web and Native Apps and Email and Text Messages

December 13, 2016

Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns.  The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS.  Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections.  Pricing starts at $99 per month with a free version that only does analytics.

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RadiumOne Creates Partner Ecosystem to Give More Functions to Clients

December 9, 2016

Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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