Oh wait – what about hacks at tech-savvy Amazon, Facebook, Equifax, and so many more? You can add Quora to the list: “approximately 100 million” Quora users’ data was compromised including name, email address, and public comments, the company said yesterday. They’re “very sorry for any concern or inconvenience this may cause.”
We have actual CDP news today, Dear Reader. First, CDP Ascent360 announced a $4.1 million Series A investment. Ascent360 specializes in small and mid-sized clients and reports that its business doubled in 2018.
Targeting data company Claritas is also plunging ahead with business as usual, announcing purchase of Barometric, which connects mobile IDS to people to optimize ads and measure results. It’s an expansion beyond Claritas’ traditional business in offline marketing. Remember when PRIZM codes were the hot new thing? Me neither.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.