Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.
Sprinklr is a social media management platform, but a year ago it purchased Booshaka, which had technology to connect customer data across multiple sources. The resulting love child is just-released Sprinklr Audience, which collects data from mobile, social, email, commerce, CRM and Web systems, integrates it, and creates audience segments that can be pushed to social advertising (and presumably other) channels. It’s as if there’s a little Customer Data Platform inside, crying to get out.
MarketsandMarkets has a new report predicting that emotion detection and recognition technologies will grow nearly 40% per year, to reach $36 billion by 2021. Scope includes facial expressions, speech, voice, and bio-sensing (ECG, eye tracking, wearable, etc.). This is a major new data source for marketers and their CDP systems, not to mention AI systems in general.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.