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RadiumOne Creates Partner Ecosystem to Give More Functions to Clients

Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.

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Sprinklr Audience Unifies Customer Data and Creates Segments

December 12, 2016

Sprinklr is a social media management platform, but a year ago it purchased Booshaka, which had technology to connect customer data across multiple sources. The resulting love child is just-released Sprinklr Audience, which collects data from mobile, social, email, commerce, CRM and Web systems, integrates it, and creates audience segments that can be pushed to social advertising (and presumably other) channels. It’s as if there’s a little Customer Data Platform inside, crying to get out.

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