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Retail Media Buyers Mostly Happy with Return on Ad Spend: DoubleVerify Report

Are you a retail media fan? Here’s an upbeat DoubleVerify report that finds 61% of retail media buyers feel retail networks perform better than other channels. They’re not entirely thrilled, though: they cite high cost per thousand rates, limited targeting options, limited on-site ad space, and the lack of ad quality verification by third parties such as, well, DoubleVerify.

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Retail Media Buyers Mostly Unhappy with Buying Process: Turbyne Report

December 13, 2023

Are you a retail media skeptic?  Then you’ll prefer this report from Turbyne, which aims to simplify retail media buying, which finds that 78% of brands said a complex buying process makes it difficult or very difficult to justify increasing their retail media investment.  There’s a perception gap for sure: just 6% of larger brands would give their retail media experience an A, while 65% of retailers said that thought their clients would give them an A.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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