Are you a retail media fan? Here’s an upbeat DoubleVerify report that finds 61% of retail media buyers feel retail networks perform better than other channels. They’re not entirely thrilled, though: they cite high cost per thousand rates, limited targeting options, limited on-site ad space, and the lack of ad quality verification by third parties such as, well, DoubleVerify.
Truth be told, most advertisers are aware of waste in ad buying but accept it as part of doing business. Their bigger problem at the moment is the impending loss of third-party cookies. This eMarketer study finds that about 80% of programmatic ad buys still rely on cookied inventory (the figures vary by industry). Lots more on AI, TV measurement, streaming media, and walled gardens.
Are you a retail media skeptic? Then you’ll prefer this report from Turbyne, which aims to simplify retail media buying, which finds that 78% of brands said a complex buying process makes it difficult or very difficult to justify increasing their retail media investment. There’s a perception gap for sure: just 6% of larger brands would give their retail media experience an A, while 65% of retailers said that thought their clients would give them an A.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.