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Retail Media Buyers Mostly Unhappy with Buying Process: Turbyne Report

Are you a retail media skeptic?  Then you’ll prefer this report from Turbyne, which aims to simplify retail media buying, which finds that 78% of brands said a complex buying process makes it difficult or very difficult to justify increasing their retail media investment.  There’s a perception gap for sure: just 6% of larger brands would give their retail media experience an A, while 65% of retailers said that thought their clients would give them an A.