Here’s more AI news worth knowing. Email deliverability expert Return Path has launched a tool lets marketers mail their most engaged subscribers early in a campaign, which will yield higher engagement rates that in turn lead to greater acceptance by inbox filters. It can also temporarily suppress mail to fatigued subscribers, lest they get annoyed or unsubscribe entirely.
Marketers who argue that consumers should consent to share their personal data because they’ll get better-targeted advertising should think again, according to this survey from GlobalWebIndex. Only 16% of respondents said personalized ads or recommendations would motivate them to share data, compared with 37% citing discounts and a whopping 53% saying because they trusted the company in the first place. Interesting data here on other topics, too.
Tech product distributor Ingram Micro hasn’t yet created a full-scope software suite, but it did just launch a marketing application for its channel partners. That marketing applications are well enough understood for Ingram Micro to build one is another sign of market maturity.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.