News

Consumers Won’t Swap Data for Personalization: GlobalWebIndex

Marketers who argue that consumers should consent to share their personal data because they’ll get better-targeted advertising should think again, according to this survey from GlobalWebIndex. Only 16% of respondents said personalized ads or recommendations would motivate them to share data, compared with 37% citing discounts and a whopping 53% saying because they trusted the company in the first place. Interesting data here on other topics, too.

More News

Next Article

Oracle Launches ‘Pre-Bid by Moat’ Ad Safety Solution

November 8, 2018

Oracle has launched a combined anti-fraud, viewability, brand safety ad solution based on its Dyn (2016), Moat (2017), and Grapeshot (2018) acquisitions. Called Pre-Bid by Moat, is integrated with major DSPs. Ad quality has been a hot topic recently, what with a massive Android app ad fraud uncovered by BuzzFeed and a CHEQ study that found consumers hold brands responsible for inappropriate ad placements.

CDPI Newsletter
Previous Article

WireWheel Raises $10 Million for Automated Privacy Management

November 6, 2018

Finally, we have a $10 million Series A funding for privacy management platform WireWheel, bringing total funding to $13 million. WireWheel automates privacy challenges including finding personal information in company systems, mapping processes that use that data, and alerting users to questionable events. Other tools provide documentation, frameworks, and collaboration. Given the complexities of privacy management, it’s important to know that companies like WireWheel can help.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter