RevJet Launches End-to-End Marketing Creative Platform

The CDPI office is closed today so we’ve prescheduled this newsletter. Seems only appropriate the topic should be automation.

We’ll start with RevJet, which has offered highly automated display creative optimization for some time. They’ve just upped the ante by unveiling Orora, an “operating system and app ecosystem” to support all types of marketing creative and targeting. The system supports content creation, audience targeting, dynamic personalization, approval workflows, and other tasks. To be clear, RevJet doesn’t claim it has automated all these. They see value from bringing them together in pre-integrated environment, potentially replacing dozens of point solutions. The initial apps were created by RevJet but the company hopes to attract third party developers. You may recall a somewhat similar announcement last week from Jivox.

More News

Next Article

HubSpot Adds Artificial Intelligence from Motion AI and Human Intelligence from Scott Brinker

September 22, 2017

HubSpot announced its purchase of easy-to-use chatbot builder Motion AI, the firm’s third AI acquisition this year after Kemvi (intelligence extraction) and Evolve App (dating advice…yes, really). The inbound marketing company also announced that marketing technology uber-guru Scott Brinker will be joining as Vice President of Platform Ecosystem, where he will encourage partners to build products for the HubSpot platform. Related: Brinker’s old firm, ion interactive, was just purchased by ScribbleLive.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter