RevJet Launches End-to-End Marketing Creative Platform

The CDPI office is closed today so we’ve prescheduled this newsletter. Seems only appropriate the topic should be automation.

We’ll start with RevJet, which has offered highly automated display creative optimization for some time. They’ve just upped the ante by unveiling Orora, an “operating system and app ecosystem” to support all types of marketing creative and targeting. The system supports content creation, audience targeting, dynamic personalization, approval workflows, and other tasks. To be clear, RevJet doesn’t claim it has automated all these. They see value from bringing them together in pre-integrated environment, potentially replacing dozens of point solutions. The initial apps were created by RevJet but the company hopes to attract third party developers. You may recall a somewhat similar announcement last week from Jivox.

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HubSpot Adds Artificial Intelligence from Motion AI and Human Intelligence from Scott Brinker

September 22, 2017

HubSpot announced its purchase of easy-to-use chatbot builder Motion AI, the firm’s third AI acquisition this year after Kemvi (intelligence extraction) and Evolve App (dating advice…yes, really). The inbound marketing company also announced that marketing technology uber-guru Scott Brinker will be joining as Vice President of Platform Ecosystem, where he will encourage partners to build products for the HubSpot platform. Related: Brinker’s old firm, ion interactive, was just purchased by ScribbleLive.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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