RevJet Launches End-to-End Marketing Creative Platform
The CDPI office is closed today so we’ve prescheduled this newsletter. Seems only appropriate the topic should be automation.
We’ll start with RevJet, which has offered highly automated display creative optimization for some time. They’ve just upped the ante by unveiling Orora, an “operating system and app ecosystem” to support all types of marketing creative and targeting. The system supports content creation, audience targeting, dynamic personalization, approval workflows, and other tasks. To be clear, RevJet doesn’t claim it has automated all these. They see value from bringing them together in pre-integrated environment, potentially replacing dozens of point solutions. The initial apps were created by RevJet but the company hopes to attract third party developers. You may recall a somewhat similar announcement last week from Jivox.