Immuta isn’t a CDP: it builds unified, accessible databases for been intelligence analysts, not marketers. The company just released a product targeted at data scientists in general. Its sophisticated controls over data access and privacy protection are an interesting benchmark for marketers and CDP systems.
The CDPI office is closed today so we’ve prescheduled this newsletter.
Siftery’s premise is that companies are using the right systems.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.