RudderStack Builds Customer Profiles

RudderStack has launched a feature to build unified customer profiles in a Snowflake data warehouse.  The new feature, called, um, Profiles, builds an identity graph and uses it to assemble a customer data table that can include user-defined attributes such as lifetime purchases and last interaction date.  It joins Rudderstack’s existing tools for data collection and distribution to create what’s effectively an integrated CDP.  The main difference from a conventional CDP is the same Snowflake instance could contain non-CDP data.