Salesforce has purchased CDP Evergage. But don’t get too excited, CDP fans: the company says its main goal is to beef up its real time interaction management and personalization capabilities. See this David Raab http://customerexperiencematrix.blogspot.com/2020/02/salesforce-buys-evergage-but-not-for-cdp.html blog post for deeper analysis.
I don’t mean to be cranky, Dear Reader, but today’s theme is basically “stuff you don’t care about but is the best I could find”. We’ll start with something you might find genuinely interesting: cross-screen attribution vendor TVSquared has launched a global solution to unify reporting on linear and digital TV advertising. Good stuff, but TVSquared has been doing cross-screen attribution for years, so it’s not clear exactly what’s new.
We don’t have another location-related item but here’s one more piece of AI-related funding. This is a $22.1 million Series B for Outlier, which uses automated analysis to produce “proactive, actionable insights” based on changes in data patterns. It all happens “without requiring any configuration or set-up” although you do still have to crawl out of bed in the morning.
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.