It’s a mixed bag today, Dear Reader. Let’s start with Salesforce, which has launched a new Web content management system, straightforwardly named Salesforce CMS. Claims to fame include drag-and-drop content creation and ability to deliver the content to any vendor’s system via API calls. The cool kids call that “headless”.
Hi folks, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. I didn’t understand the boss’s message asking me to write today’s newsletter – something about a moose – but I’m always happy to help. Let’s start with a salute to my counterparts at Twilio, who found that 94% of consumers are sometimes annoyed by marketing communications. That’s world-class obviousness. There was less obvious stuff about preferred channels and such, but I ignored it.
How accurate is that third party data you’re so worried about losing? This study by several academics applied three tests to data accuracy and found profiles more accurate than random guesses, but not by much – and probably not enough to compensate for the higher ad costs charged for such data.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.