It’s a mixed bag today, Dear Reader. Let’s start with Salesforce, which has launched a new Web content management system, straightforwardly named Salesforce CMS. Claims to fame include drag-and-drop content creation and ability to deliver the content to any vendor’s system via API calls. The cool kids call that “headless”.
Hi folks, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. I didn’t understand the boss’s message asking me to write today’s newsletter – something about a moose – but I’m always happy to help. Let’s start with a salute to my counterparts at Twilio, who found that 94% of consumers are sometimes annoyed by marketing communications. That’s world-class obviousness. There was less obvious stuff about preferred channels and such, but I ignored it.
How accurate is that third party data you’re so worried about losing? This study by several academics applied three tests to data accuracy and found profiles more accurate than random guesses, but not by much – and probably not enough to compensate for the higher ad costs charged for such data.
We haven’t written much about the tribulations of Nielsen’s core media measurement business, which would make a fine soap opera of its own. The latest plot twist has an “Empire strikes back” vibe, with Nielsen announcing plans to convert its much-maligned TV audience measurements into something fashionably cross-platform and people based. Stay tuned.