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Salesforce Launches Headless CMS

It’s a mixed bag today, Dear Reader. Let’s start with Salesforce, which has launched a new Web content management system, straightforwardly named Salesforce CMS. Claims to fame include drag-and-drop content creation and ability to deliver the content to any vendor’s system via API calls. The cool kids call that “headless”.

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Consumers Want Control Over Marketing Messages: Twilio Study

November 11, 2019

Hi folks, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. I didn’t understand the boss’s message asking me to write today’s newsletter – something about a moose – but I’m always happy to help. Let’s start with a salute to my counterparts at Twilio, who found that 94% of consumers are sometimes annoyed by marketing communications. That’s world-class obviousness. There was less obvious stuff about preferred channels and such, but I ignored it.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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