Salesforce Lets Users Create Blockchain Objects

Salesforce has introduced a “the first low-code blockchain platform for CRM”, a claim that’s narrow enough to be true. Open source Hyperledger Sawtooth technology lets Salesforce users can create blockchain objects the same way they’d create other custom objects and share them across networks in workflows and apps. Lots of practical potential. The platform will be generally available in 2020.

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CDPs Are Top Ecommerce Investment Priority: CommerceNext Study

May 31, 2019

Customer Data Platforms are the top investment priority for e-commerce marketers, with 65% planning to increase spend in 2019. This from a study by Oracle and the CommerceNext conference. Bad news is that unified customer data is also the most disappointing of 2018 investments, with 52% saying results fell below expectations. Personalization and omni-channel marketing were almost as disappointing, at 51% and 47%. This stuff is hard.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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