Sendinblue started as a small business email platform and has since expanded to more channels and bigger clients. They just grew a bit further by purchasing Captain Wallet, which enables marketing through mobile wallets. Both companies are French.
What many marketers fear most about the end of third-party cookies is lost audience reach. Permutive, which assembles anonymized audiences from publishers’ first-party data, is addressing that (get it?) by adding its cohorts to the Xandr Marketplace. Barking up a neighboring tree, Disney announced it will make is own connected TV audiences available through integrations with LiveRamp and Experian audience identifiers.
Search engines began some time ago to switch from listing relevant web links to providing answers within the search results. Generative AI like ChatGPT and Bard will hugely accelerate the transition. This opens new challenges opportunities for search engine optimization vendors. SEO platform Conductor just strengthened its ability to deal with whatever comes next by purchasing European-based competitor Searchmetrics.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.