Sendinblue Buys Captain Target for Mobile Wallet Marketing

Sendinblue started as a small business email platform and has since expanded to more channels and bigger clients.  They just grew a bit further by purchasing Captain Wallet, which enables marketing through mobile wallets.  Both companies are French.

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In Separate Deals, Permutive and Disney Expand Cookieless Advertising Reach

February 10, 2023

What many marketers fear most about the end of third-party cookies is lost audience reach.  Permutive, which assembles anonymized audiences from publishers’ first-party data, is addressing that (get it?) by adding its cohorts to the Xandr Marketplace.   Barking up a neighboring tree, Disney announced it will make is own connected TV audiences available through integrations with LiveRamp and Experian audience identifiers.

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Conductor Buys Searchmetrics to Expand SEO Reach

February 9, 2023

Search engines began some time ago to switch from listing relevant web links to providing answers within the search results. Generative AI like ChatGPT and Bard will hugely accelerate the transition. This opens new challenges opportunities for search engine optimization vendors. SEO platform Conductor just strengthened its ability to deal with whatever comes next by purchasing European-based competitor Searchmetrics.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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