In Separate Deals, Permutive and Disney Expand Cookieless Advertising Reach
What many marketers fear most about the end of third-party cookies is lost audience reach. Permutive, which assembles anonymized audiences from publishers’ first-party data, is addressing that (get it?) by adding its cohorts to the Xandr Marketplace. Barking up a neighboring tree, Disney announced it will make is own connected TV audiences available through integrations with LiveRamp and Experian audience identifiers.