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Senzai taps into AI optimization to guide LatAm companies to the right customers

There is a huge opportunity of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems. Senzai, a start-up, has raised $2 million pre-seed this year. Its   technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve. The company plans a formal launch at the end of the year.

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Brazil’s Mimo Live Sales receives capital from Cencosud Ventures

May 11, 2023

Brazilian live shopping startup Mimo Lives Sales, received funding from Cencosud Ventures, the corporate venture capital unit of Chilean retailer Cencosud, which has supermarkets and retail stores in several countries in the region. The amount of the financing was not disclosed. In Mimo Live Sales, infuencers make their products and services known through the brand’s e-commerce, allowing the audience to add products to the shopping cart in real-time.

CDPI Emerging Markets
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SA e-health startup Quro Medical raises $1.3M funding from Mineworkers Investment Company

May 11, 2023

South African e-health startup Quro Medical has raised ZAR25 million (US$1.3 million) in funding from the Mineworkers Investment Company (MIC). Founded in 2018, Quro Medical has developed an affordable and accessible hospital-at-home solution that combines state-of-the-art hardware and software with clinical excellence to manage acutely ill patients in the comfort of their homes.

CDPI Emerging Markets
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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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