Senzai taps into AI optimization to guide LatAm companies to the right customers

There is a huge opportunity of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems. Senzai, a start-up, has raised $2 million pre-seed this year. Its   technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve. The company plans a formal launch at the end of the year.

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Brazil’s Mimo Live Sales receives capital from Cencosud Ventures

May 11, 2023

Brazilian live shopping startup Mimo Lives Sales, received funding from Cencosud Ventures, the corporate venture capital unit of Chilean retailer Cencosud, which has supermarkets and retail stores in several countries in the region. The amount of the financing was not disclosed. In Mimo Live Sales, infuencers make their products and services known through the brand’s e-commerce, allowing the audience to add products to the shopping cart in real-time.

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SA e-health startup Quro Medical raises $1.3M funding from Mineworkers Investment Company

May 11, 2023

South African e-health startup Quro Medical has raised ZAR25 million (US$1.3 million) in funding from the Mineworkers Investment Company (MIC). Founded in 2018, Quro Medical has developed an affordable and accessible hospital-at-home solution that combines state-of-the-art hardware and software with clinical excellence to manage acutely ill patients in the comfort of their homes.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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