Senzai taps into AI optimization to guide LatAm companies to the right customers
There is a huge opportunity of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems. Senzai, a start-up, has raised $2 million pre-seed this year. Its technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve. The company plans a formal launch at the end of the year.