Shazam Offers Augmented Reality Solution with Worldwide Audience
Let’s venture beyond digital into the real world itself. Shazam, which tells you the name of that song you’re listening to, now lets the billion-plus people who have downloaded its app connect with augmented reality experiences. Users just scan Shazam codes on packages, products, advertising, point of sale materials, fellow humans, etc. (They didn’t mention fellow humans but I don’t see why not.) The resulting augmented reality experiences could be animations, product visualizations, 360-degree videos, or who knows what. The story here is advertisers get access to a huge audience with the app already installed. This isn’t automated content generation but surely that could be added. Mind. Boggled.