Shazam Offers Augmented Reality Solution with Worldwide Audience

Let’s venture beyond digital into the real world itself. Shazam, which tells you the name of that song you’re listening to, now lets the billion-plus people who have downloaded its app connect with augmented reality experiences. Users just scan Shazam codes on packages, products, advertising, point of sale materials, fellow humans, etc. (They didn’t mention fellow humans but I don’t see why not.) The resulting augmented reality experiences could be animations, product visualizations, 360-degree videos, or who knows what. The story here is advertisers get access to a huge audience with the app already installed.  This isn’t automated content generation but surely that could be added.  Mind. Boggled.

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IBM Embeds Watson AI Within Salesforce

March 8, 2017

IBM and announced a strategic partnership to connect their respective artificial intelligence products, Watson and Einstein. What’s intriguing is the press release describes the deal as bringing Watson’s “structured and unstructured data” to the party, not any grand cognitive capabilities. They specifically mention exposing data from IBM’s business within Salesforce. More evidence that AI is approaching a commodity but data is the new crown jewel.

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Pega CRM Adds AI-Based Analytics to Improve Service and Sales Effectiveness

March 6, 2017

Might as well stick with product news today. Pegasystems, which manages customer-related business processes, has announced new artificial intelligence features that will analyze “millions of actions taken every day on every desktop from any application” to uncover inefficiencies in sales and service operations. Examples include excessive toggling between different applications, time spent on unproductive activities, and productivity lost to slow system response. AI-based features don’t really qualify as news these days, but this item does illustrate how AI can be used for more than content recommendations.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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