Shopify Merchants Offered Amazon Recommendation Engine

You’re probably interested in the rumors about Google’s plans for a watered-down version of Apple’s anti-device-tracking policies, Dear Reader, but this newsletter deals only in hard, cold facts. So instead I’ll report that Amazon’s product recommendation technology is now available to Shopify merchants. The connection is an app from HiConversion, which uses the Amazon Personalize engine on Amazon Web Services.

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PreciseTarget Sells Purchase-Based Profiles of 200 Million U.S. Consumers

February 8, 2021

Recommendation engines are only as good as their data, and many companies don’t have enough data of their own to be useful.  PreciseTarget is filling the gap with product affinity profiles on 200 million U.S. shoppers based on more than five billion retail transactions from 1,000 merchants.   Marketers can add preference scores to existing customers and send targeted prospect lists to media partners.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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