PreciseTarget Sells Purchase-Based Profiles of 200 Million U.S. Consumers

Recommendation engines are only as good as their data, and many companies don’t have enough data of their own to be useful.  PreciseTarget is filling the gap with product affinity profiles on 200 million U.S. shoppers based on more than five billion retail transactions from 1,000 merchants.   Marketers can add preference scores to existing customers and send targeted prospect lists to media partners.