Shoppable Ads Are Up Despite Over-All Ad Spend Decline: Kenshoo Report

Shoppable ads are a big trend I’ve noticed but not covered because the announcements are so narrowly product-specific. Kenshoo has come to my rescue with its quarterly report on digital advertising, which highlights over-all growth in product-specific shopping ads (up 87% to 100% year-on-year) despite the over-all slowdown in paid social (down 13%) and paid search (down 9%). Thanks, Kenshoo!