Singapore-based Carousell Media Group creates programmatic platform as alternative to walled gardens

Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.

Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.

CDPI Emerging Markets

The region is catching up from a low base, and quickly: investment since 2015 has grown over ten-fold, speedier than in Asia, Europe or the United States. Latin America’s banking sector is the most profitable in the world, with an estimated return on equity of 13-15%, much higher than in most developed regions.

CDPI Emerging Markets

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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Singapore-based Carousell Media Group creates programmatic platform as alternative to walled gardens

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Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey