Brands in Singapore are prioritizing customer experiences to drive growth, but are challenged by reduced budgets, according to new research from Adobe. To save on costs, organizations in Singapore are cutting their marketing and customer experience budgets – 28% have already done so and 35% will in the next 12 months.
South Korea’s KakaoBank is joining Grab, Singtel and Emtek Group to invest in Indonesia’s Superbank by acquiring a 10% stake in the upcoming digital bank through the issuance of new shares. The move comes ahead of Superbank’s planned launch of its app to the public in 2023. Superbank was previously known as Bank Fama International, which was majority owned by Indonesia-listed media and technology conglomerate Elang Mahkota Teknologi, or Emtek Group.
Serious adoption – as opposed to testing – of generative AI is still relatively rare, but the leaders are showing good results. This according to a Deliotte Digital study, which finds 26% of surveyed marketers are using genAI for content creation, and those early adopters report higher-quality content (60%), higher employee productivity (57%), and more content produced (57%). The average return rate on genAI investment is 12%.
Google will begin the U.S. rollout of its much-anticipated generative AI search capability this week, with rollout in other countries “coming soon.” Search results include links to information sources but Website owners still worry that detailed answers will result in fewer people clicking past Google to their own websites. From Google’s perspective that’s a feature, not a bug.