Singtel’s Amobee Acquires Turn. Are You Excited?

Singtel’s Amobee division announced today it is acquiring Turn for $310 million. If you know those companies, that’s really interesting.  If not, some explanation would help.  Briefly: Amobee tracks digital content consumption to the tune of 60 billion interactions per day across Web, social, mobile and video platforms. It analyzes the data, builds cross-device consumer profiles, and uses the results to execute advertising programs.  Turn is a Data Management Platform and Demand Side Platform, meaning it helps marketers select digital audiences (the DMP part) and buy ads to reach those audiences (the DSP part). So the combination will offer an impressive bundle of services. Singtel is a giant Asian telecom provider which bought Amobee in 2012 for $321 million.