Smartphones are the source of many event streams. This study from ad agency Allen & Gerritsen takes a close look at the impact they’re had and the time they consume. Did you know that 71% of Americans sleep with or near their phone? Exciting and scary, to misquote Stephen Sondheim.
Salesforce still doesn’t call its Datorama acquisition a Customer Data Platform, but they’re continuing to evolve it in CDP-like directions. Latest steps include expanded options to build custom integrations, tighter integration with Salesforce’s own systems, and custom triggers to let other systems act on Datorama results. The focus is still on campaign-level data, not individual customers. But AdExchanger reports that connectors to CRM and other first-party sources are in the works, pulling Datorama ever closer to CDP applications.
If trust levels do improve, one reason might be that governments are seen as doing a better job of protecting their citizens. News that the French National Data Protection Commission (CNIL) fined Google $57 million for GDPR violations could be a step in the right direction. While $57 million is about three hours’ worth of revenue for Google, what matters is the potential for much higher fines in the future.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.