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Smartphones Have Eaten Your Life: Allen & Gerritsen Study

Smartphones are the source of many event streams. This study from ad agency Allen & Gerritsen takes a close look at the impact they’re had and the time they consume. Did you know that 71% of Americans sleep with or near their phone? Exciting and scary, to misquote Stephen Sondheim.

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Salesforce Expands Datorama Integration Capabilities

January 25, 2019

Salesforce still doesn’t call its Datorama acquisition a Customer Data Platform, but they’re continuing to evolve it in CDP-like directions. Latest steps include expanded options to build custom integrations, tighter integration with Salesforce’s own systems, and custom triggers to let other systems act on Datorama results. The focus is still on campaign-level data, not individual customers. But AdExchanger reports that connectors to CRM and other first-party sources are in the works, pulling Datorama ever closer to CDP applications.

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Google Fined $57 Million for GDPR Violations

January 23, 2019

If trust levels do improve, one reason might be that governments are seen as doing a better job of protecting their citizens. News that the French National Data Protection Commission (CNIL) fined Google $57 million for GDPR violations could be a step in the right direction. While $57 million is about three hours’ worth of revenue for Google, what matters is the potential for much higher fines in the future.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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