Time spent on social media platforms has fallen for the time since forever, according to Inmar Intelligence. At least part of the reason a shift from long format platforms like Facebook and Instagram, to short ones like TikTok. Bad news for advertisers, who will have less inventory, but probably good news for humanity.
This announcement from Experian and adtech vendor Yieldmo is intriguing but vague. What seems to be happening is that impressions in Yieldmo’s ad exchange are being enhanced with Experian data about the person who will receive the impression, and Yieldmo is using the same data to generate advertising materials tailored to that person. But the companies never quite say that, so it’s possible there’s less here than meets the eye.
B2B marketing platform 6sense has combined AI with individual-level customer data to generate personalized emails. The new feature was announced last week at their annual customer conference. Other announcements included expanded sales intelligence data and more categories for contextual ad targeting.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.