B2B marketing platform 6sense has combined AI with individual-level customer data to generate personalized emails. The new feature was announced last week at their annual customer conference. Other announcements included expanded sales intelligence data and more categories for contextual ad targeting.
Time spent on social media platforms has fallen for the time since forever, according to Inmar Intelligence. At least part of the reason a shift from long format platforms like Facebook and Instagram, to short ones like TikTok. Bad news for advertisers, who will have less inventory, but probably good news for humanity.
You might think that AI is common in marketing, but just 8% of the respondents to this Ascend2 report for Pecan AI are using machine learning for predictive analytics. Most of the answers came from small businesses (72% from companies with fewer than 50 employees), so adoption could be higher at larger companies. Just 9% felt highly confident that their company was prepared for the loss of third-party cookies.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.