Some Consumers Love Targeted Ads, Some Hate Them: Frontier Communications Study

Consumers are split almost evenly in their attitudes towards personalized marketing.  Frontier Communications found that nearly half found targeted advertising annoying (46%) and invasive (36%) while a similar sized group find it useful (42%) and enjoyable (39%).  Along the same lines, 28% said they’d pay $50 per month or more for ad-free social media while 27% wouldn’t pay a penny.