Let’s boldly go with more AI news: no-code analytics platform SparkBeyond just launched a tool that promises, or threatens, to auto-generate hypotheses and then checks whether they’re correct. Hypothesis generation is apparently the sort of thing that data scientists feel they can do better than machines because it involves human insight. SparkBeyond goes with brute force, testing millions of hypotheses in minutes.
We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution. Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels. Who said there’s no intelligent life on this planet?
Consumers in South East Asia (SEA) have significantly increased in-app purchases in 2021 compared to 2020. On average, the six SEA markets examined (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam) have seen a 240% increase in spending, with the Philippines experiencing a massive 371% increase, the highest growth in purchases in the region.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.