Let’s boldly go with more AI news: no-code analytics platform SparkBeyond just launched a tool that promises, or threatens, to auto-generate hypotheses and then checks whether they’re correct. Hypothesis generation is apparently the sort of thing that data scientists feel they can do better than machines because it involves human insight. SparkBeyond goes with brute force, testing millions of hypotheses in minutes.
We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution. Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels. Who said there’s no intelligent life on this planet?
Consumers in South East Asia (SEA) have significantly increased in-app purchases in 2021 compared to 2020. On average, the six SEA markets examined (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam) have seen a 240% increase in spending, with the Philippines experiencing a massive 371% increase, the highest growth in purchases in the region.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.