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SparkBeyond AI Asks and Answers Its Own Questions

Let’s boldly go with more AI news: no-code analytics platform SparkBeyond just launched a tool that promises, or threatens, to auto-generate hypotheses and then checks whether they’re correct.  Hypothesis generation is apparently the sort of thing that data scientists feel they can do better than machines because it involves human insight.  SparkBeyond goes with brute force, testing millions of hypotheses in minutes.

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Alembic Builds Auto-Generated Time Series to Measure Content Impact

October 14, 2021

We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution.  Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels.  Who said there’s no intelligent life on this planet?

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In-app purchases on the rise in South East Asia as consumers spend more online

October 14, 2021

Consumers in South East Asia (SEA) have significantly increased in-app purchases in 2021 compared to 2020. On average, the six SEA markets examined (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam) have seen a 240% increase in spending, with the Philippines experiencing a massive 371% increase, the highest growth in purchases in the region.

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Industry Groups Seek Alternatives to Old-School TV Measurement

October 19, 2021

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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