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Stirista Buys Nikaza for Location-Based Result Measurement

There’s too much bad news in the world right now for me to add more, Dear Reader. So I’ll sneak back to last week to report that programmatic advertising platform Stirista is buying Nikaza, a location-based measurement platform. Stirista has an identity graph that lets advertisers target customers across channels. Feel better?

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Man the luxury barricades! Shout out to brands to play offense for consumers

September 22, 2020

Luxury Institute: Marketers must make privacy a top brand asset  In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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