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Stirista Buys Nikaza for Location-Based Result Measurement

There’s too much bad news in the world right now for me to add more, Dear Reader. So I’ll sneak back to last week to report that programmatic advertising platform Stirista is buying Nikaza, a location-based measurement platform. Stirista has an identity graph that lets advertisers target customers across channels. Feel better?

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Man the luxury barricades! Shout out to brands to play offense for consumers

September 22, 2020

Luxury Institute: Marketers must make privacy a top brand asset  In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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