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Survey of US brands shows nearly half consider privacy when selecting data providers

When choosing a new data provider, privacy (48%) ranks 4th in importance to major US brands, after data quality (64%), reputation (60%), and connectivity to provider (53%), according to a new Stirista study.  Is that glass half empty or half full?

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Children’s Privacy: Facebook plans children’s privacy controls following whistleblower testimony

October 12, 2021

The shocking reveal of tens of thousands of Facebook documents, including research that they knew their products could harm young people, has prompted Facebook to announce plans for “features” for teens and for parents to control privacy. This includes, 1) encouraging teens to take breaks from using Instagram, 2) “nudging” teens not to look at content not conducive to their well-being, and 3) instituting (optional) controls for adults to use to supervise teens online. Umm…thinking here that a teen advisory panel might be in order to effect real change.

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Industry Groups Seek Alternatives to Old-School TV Measurement

October 19, 2021

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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