Swrve Launches 3.0 Version with Advanced Event Triggers

Swrve, which started as a mobile marketing automation system for game developers, has launched Swrve 3.0, which includes multi-channel campaign workflows, AI-based predictive models, and real time event-based triggers. Especially interesting is that triggers can be based on details within an event – for example, not just “booked a flight” but “booked a LAX/JFK flight with a window seat”. Swvre pulls in data from many sources, builds a unified database, and sends messages through external applications. We don’t list them as a CDP but they probably qualify.

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Cedato Uses Big Data to Meet Programmatic Video Goals

August 1, 2018

Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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