Swrve Launches 3.0 Version with Advanced Event Triggers

Swrve, which started as a mobile marketing automation system for game developers, has launched Swrve 3.0, which includes multi-channel campaign workflows, AI-based predictive models, and real time event-based triggers. Especially interesting is that triggers can be based on details within an event – for example, not just “booked a flight” but “booked a LAX/JFK flight with a window seat”. Swvre pulls in data from many sources, builds a unified database, and sends messages through external applications. We don’t list them as a CDP but they probably qualify.