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Swrve Launches 3.0 Version with Advanced Event Triggers

Swrve, which started as a mobile marketing automation system for game developers, has launched Swrve 3.0, which includes multi-channel campaign workflows, AI-based predictive models, and real time event-based triggers. Especially interesting is that triggers can be based on details within an event – for example, not just “booked a flight” but “booked a LAX/JFK flight with a window seat”. Swvre pulls in data from many sources, builds a unified database, and sends messages through external applications. We don’t list them as a CDP but they probably qualify.

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Cedato Uses Big Data to Meet Programmatic Video Goals

August 1, 2018

Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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