Cedato Uses Big Data to Meet Programmatic Video Goals
Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.